Work
TECHEL & CO
Harper’s Bazaar listed Tec Petaja (the TEC of TECHEL & Co) as one of the 40 best wedding photographers in the world; BRIDES named him in their short list of the top photographers in the industry, three years running.
With a degree in fine art, a stint in education, and a calligrapher for a father, Chelsea Petaja (the CHEL of TECHEL & Co) eventually found a way to make handwriting her career. Her lettering work has managed its way to the pages of Vogue, The Knot, BRIDES, and Martha Stewart. And though not a photographer by trade, she did grow up with a dark room in her basement and made a pinhole camera in high school, so that’s got to count for something.
Tec & Chelsea were looking to brand their Mobile Portrait Studio along with wanting someone to assist in finalizing the design wrap for the actual truck itself. The results is their incredible 18-foot glass box truck made to have your photos taken in a matter of moments. The process is simple and the results are classic. The TECHEL & Co truck is both beautiful and functional. No hauling junk out of a spare room to make space for a photographer to set up. No out-of-the-way trips to a random photographer’s studio. TECHEL & Co is convenient and simple, as it should be. Keep your eye out for this gem if you’re traveling through Tennessee.
image credit: brandon chesbro
