Work
Human Resources Consulting
Gera Vaz was looking to brand her company, Human Resources Consulting. She came to me wanting something that had a current feel to it, but also very professional. As the top HR officer at two major law firms, which resulted in both firms being names to Fortune Magazine’s “Top 100 Companies to Work For”, she wanted something that would be memorable.
We decided to create a circular identity for Human Resources Consulting with simple intersecting lines to create an ‘H’ in the center for visual appeal. This identity was then used throughout her collatereal to establish herself as a legitimate consulting company.
