Moe Blake came to me wanting to revamp her photography brand. The fresh and modern aesthetic found throughout her body of work is obvious. We really wanted to create something that was minimal and beautiful. A mark that could be used in a variety of ways throughout collateral. Something that would have a bit of unexpectedness and intrigue.
We landed on a sans serif main logo with some random elements and shapes surrounding it. For the secondary logo we worked up a modern circular icon that was broken in a modern way for some flair. The overall feel of the final product truly complimented the aesthetic beauty and natural light found throughout her photography imagery.