Seattle photographer Kristen Marie Parker, and RANGEFINDER MAGAZINE RISING STAR, isn’t your traditional photographer. Her branding needed to compliment the raw beauty and stories she tells through her lens. We landed on a simple serif font for her logo, with a secondary logo that can be used as a stand-alone icon, or repeated in a unique pattern.
Multiple collateral pieces were created to establish a cohesive brand. The color palette played a vital role, it needed to compliment her images rather than overwhelm them. After working through a variety of options, the tones we chose really work well when used side-by-side with the raw and dreamy northwest scenery found throughout her body of work.