Pure beauty—like the simplicity of how
a letter curves, or the space around
a shape—lives in the small details
of every end result.
Hi, my name is Liz Grant. I am a graphic designer based in the sunny state of California. When I’m not running my one gal design studio you can find me in the trees exploring the wintery mountains, or on the lake in summer with my husband Jeff and our little babe Holden.
The freedom of endless possibilities is what inspires me. I’m passionate about creating thoughtful design that has a touch of simplicity and the unexpected.
I believe that some of the most simple design solutions can be the most effective, and good design doesn’t have to be visually complicated.
My focus as a designer is helping small businesses and creative entrepreneurs build brands that stand out from the crowd. No matter how big or small, I take my passion, knowledge and expertise into each and every project. No one can be you, and that makes your brand one of a kind. Telling your authentic story and crafting a brand that brings that story to life is what I live for. So that’s me—who are you and what can we create together?
image credit: ash gardner
My creative process is built around collaboration and transparency and begins with ensuring we are on the same page right at the start. Whether it’s a simple icon or a full web layout, we will work together to create an end product that effectively problem solves and tells your distinctive story.
Starting any project with a common goal and understood expectations establishes an environment for creating the very best results. During the first stage of your project, I will focus on making sure we agree on the project’s creative direction. From there, we will work in tandem and have a little fun as we discover your brand’s identity.
Through a client questionnaire, research and moodboard creation, we will explore who your brand is, the story you want to tell, and strategize on how to attract your ideal audience. We then develop a design direction and start creating your aesthetic by choosing patterns, colors, fonts and textures. Every little detail matters. Even the smallest part of your brand is crafted with purpose. By working together as a team, we craft a strategic design solution that is built around something that’s essential: you and your unique needs.